Jim’s Photography Reverse Engineer Post

Depth of Field

New Zealand Landscape http://www.snapphotography.co.nz/


Owyhee Mountains over Lake Lowell

These photographs illustrate Depth of Field with two-dimensional medium. Both have objects in the foreground and in the background.


New Zealand Landscape drawover



The tree in the foreground of the New Zealand landscape leads the viewer to the mountains that flow into the background. The viewer has the opportunity to view both the tree and the mountains which create depth in the scene.

Owyhee Mountains over Lake Lowell drawover

The Owyhee Mountain picture includes layers of trees, lake, hills and mountains.


Leading Lines

by Clint Losee
Railroad tracks into the sunrise near the Provo River on a foggy late winter morning. by Clint Losee http://clintlosee.photoshelter.com/image/I0000Zu9q4Mfym1c



Treasure Valley

These photographs illustrate Leading Lines pulling the viewer into the picture.


Railroad-Tracks-Sunrise-Landscape-Photography drawover

The railroad tracks naturally draw our eyes into the distance in this photograph and take us on a journey through the scene.


Treasure Valley drawover

There are several lines in this photograph that draw in the viewer – the road, the fence, the field and the telephone poles.


Rule of Thirds

Wallpapers Pictures Photos http://wallpaperspicturesphotos.com/photography/
Idaho barn

These photographs illustrate the Rule of Thirds where the important elements of the picture is positioned along imaginary lines if the picture was broken into 9 equal segments.


The bicycle is positioned along the right vertical line of this photo. The background is blurred highlighting the bike which is the main element of the photo


The barn is positioned along the left vertical line of this photo adding balance and interest to the scene.



Knowing about composition guidelines which can be applied in most situations to enhance the impact of a scene make photography more interesting, challenging and help to keep the viewer in mind. Practicing these ideas enhances the effects of the photographs and draws more attention to the intended subject.



Jim’s Typography – Reverse Engineer Post

Ad design for Top ‘N Town Ice Cream


A little ice cream shop in India made it as one of the top ads of the world with this print ad.


Typeface #1

The most obvious typeface in this ad is a Decorative typeface  in the shape of an ice cream bar. It contains words of different size, shape and boldness that describe the benefits of the product and draw the viewer in to explore more.







Typeface #2

The second typeface is a Modern typeface and is directly below the image of the handle of the ice cream bar. It is identified by the serifs and although it appears at first to be mono-width, closer examination reveals the radical thicks and thins of the font. It is in all caps and contains the message the company is trying to convey to the viewer. The font at the bottom of the page is also a Modern typeface.



This design is super simple and the contrasting typefaces create two distinct messages to the viewer – one about feelings and the other about time. The creativity of the Decorative typeface in the shape of the ice cream creates a visual memory that lasts after viewing it.

Jim’s Reverse Engineer Post

AT&T ad
Ads of the World
Advertising Agency: BBDO, New York / Atlanta, USA                                                               Chief Creative Officers: David Lubars, Greg Hahn
This is a reverse engineer post of an AT&T thumbprint ad by BBDO. This ad was used with several different messages conveyed during its campaign.




The contrast detail helps us understand their main idea. They use text written in color to show us that this is the focus of their message. The smaller paragraph between the color text indicates that it is stating details they want to convey. The bold font indicates a stronger statement or point. The viewer is easily drawn to the message of the ad.



The thumbprint image through it’s repetition of hundreds of smaller images throughout bring immediate attention from the viewer.




They have done a great job in keeping everything organized by using alignment. The main message is right aligned which keeps the image clean and focused.



Again, the thumbprint provides proximity by capturing the viewers attention and suggesting a theme. The message is then conveyed in smaller text.



Color is brought in with the images in the thumbprint as well as the top and bottom lines of the main text, and finally the logo. There is consistency with blue and orange.


This ad is catches the viewers attention which draws them in to find out more. It is simple at first appearance yet complex in detail. AT&T seems to want to make you think with its ads.